Statistical Methods for Communication Science
Published by Routledge/Taylor and Francis.
Here is the table of contents and preface.
Here is a review of the book published in Mass Communication and Society.
Here is a review of the book published in The American Statistician.
Now available in paperback!
From the back cover
Statistical Methods for Communication Science focuses exclusively on the use of statistics in communication research. Writing in a straightforward, personal style, author Andrew F. Hayes offers this accessible and thorough introduction to statistical methods, starting with the fundamentals of measurement and moving on to discuss such key topics as sampling procedures, probability, reliability, hypothesis testing, simple correlation and regression, multiple regression, and analyses of variance and covariance. Hayes takes readers through each topic with clear explanations and illustrations. He provides a multitude of examples, all set in the context of communication research, thus engaging readers directly and helping them to see the relevance and importance of statistics to the field of communication.
Highlights of the book include:
*clear, conversational, and engaging tone;
*thorough and balanced coverage of topics;
*integration of classical methods with modern "resampling" approaches to inference;
*consideration of practical, "real world" issues;
*numerous examples and applications, all drawn from communication research;
*up-to-date information, with examples justifying use of various techniques;
*a CD with macros, data sets, figures, and additional materials.
This unique book can be used as a stand-alone classroom text, a supplement to traditional research methods texts, or a useful reference manual. It will be invaluable to students, faculty, researchers and practitioners in communication, and it will serve to advance the understanding and use of statistical methods throughout the discipline.
The errata can be found here. This file contains some corrections to mistakes that slipped through during the editing process.
Here is a zip file containing all the files on the CD that is supposed to come with the book.
Purchase from Routledge, Amazon, and other sellers.
Here is the table of contents and preface.
Here is a review of the book published in Mass Communication and Society.
Here is a review of the book published in The American Statistician.
Now available in paperback!
From the back cover
Statistical Methods for Communication Science focuses exclusively on the use of statistics in communication research. Writing in a straightforward, personal style, author Andrew F. Hayes offers this accessible and thorough introduction to statistical methods, starting with the fundamentals of measurement and moving on to discuss such key topics as sampling procedures, probability, reliability, hypothesis testing, simple correlation and regression, multiple regression, and analyses of variance and covariance. Hayes takes readers through each topic with clear explanations and illustrations. He provides a multitude of examples, all set in the context of communication research, thus engaging readers directly and helping them to see the relevance and importance of statistics to the field of communication.
Highlights of the book include:
*clear, conversational, and engaging tone;
*thorough and balanced coverage of topics;
*integration of classical methods with modern "resampling" approaches to inference;
*consideration of practical, "real world" issues;
*numerous examples and applications, all drawn from communication research;
*up-to-date information, with examples justifying use of various techniques;
*a CD with macros, data sets, figures, and additional materials.
This unique book can be used as a stand-alone classroom text, a supplement to traditional research methods texts, or a useful reference manual. It will be invaluable to students, faculty, researchers and practitioners in communication, and it will serve to advance the understanding and use of statistical methods throughout the discipline.
The errata can be found here. This file contains some corrections to mistakes that slipped through during the editing process.
Here is a zip file containing all the files on the CD that is supposed to come with the book.
Purchase from Routledge, Amazon, and other sellers.